10 HILARIOUS Gordon Ramsay pranks

3. The Tidal Wave of Insults

In one public venue, Gordon Ramsay put up an electronic billboard that appeared to advertise his (fake) new show, Gordon Ramsay’s Great British Roast. Those people unfamiliar with the concept of a comedy roast got a hard lesson when they stepped up to the billboard to look more closely. Using a series of hidden cameras and microphones, Ramsay hurled remote pot shots at passerby.